Ultimately, your brand message is everything you want your audience to understand about your brand.
Branding is crucial in todays business activities, it shapes a company’s brand in customers’ minds. It encompasses defining the brand’s values, tone of voice, and visual elements like the logo and website. The ultimate goal is to provide customers with a unique experience related to the product or service, leading to memorability and positive recommendations. Effective branding not only helps target the right audience but also builds trust with clients, ensuring the sustainability of the business. Embracing and leveraging what makes a company different is key to creating a strong brand that stands out.
STRATEGY • POSITIONING • BRAND CONSULTATION
Defining what your brand positioning, brand values, personality and mission are, is essential to engage customers with your business and building long term success. We work with you to develop your brand strategy that includes your name, brand architecture, language, purpose, mission and values. We help create brand stories that cut through the noise and communicate what’s great about your business. We start with a brand audit looking at all angles of your business and sector, from your literature, social media, website (every touchpoint your audience can see you). To your competitors and your future business. Making the difference between surviving and thriving.
LOGO DESIGN • LITERATURE • WEBSITES • PACKAGING
Every client is different, every brand is different, so we believe every design approach should be different too. Our approach to design is to find ways to communicate the client’s message clearly, imaginatively, effectively, and passionately, in a way that your customers will find engaging and compelling. This is your visual aspect to your brand from your logo, website, every visual aspect is covered. Whether it’s for a start-up venture or a established company the fact remains: Good design is a good Investment.
CONTENT • MARKET RESEARCH • CAMPAIGNS • PR
Once you have your brand strategy and visual identity, then you can market your product or service. We help our clients realise their true objectives, we build effective communication material, that make a bigger market impact and get your company where you want it to be, fast. We distil complex ideas down to their core and create an emotional connection through unique storytelling, through marketing strategy, content, social media, campaigns and PR. Basically getting you visible to your idea clients talking to them in their language.
Through our comprehensive brand audits, we’ll explore every nook and cranny of your brand’s personality, from your visual elements like logos and colour schemes to messaging and positioning in the market, to the heart warming stories that make your customers smile. To your website, social media, we look at every touchpoint your client and potential customers have with you and your brand. Through an in-depth analysis, we identify strengths, weaknesses, opportunities, and potential threats to your brand’s success, offering actionable insights and strategies to enhance brand awareness, customer loyalty, and overall market presence.
Lisa was so easy to work with, no BS just facts and solutions that were clear and got us results. I never knew how effective a strong brand could be and what an impact it would have on our business.
Paul Richards CEO
Building a successful brand nowadays is all about blending smart business thinking, creative flair, and paying attention to the nitty-gritty details. Lisa’s extensive experience allows her to bring a unique perspective and commitment to helping you build a brand that works at a commercial level. Working with individuals or with multiple team members, she provides expert advice and guidance to help you help you focus and develop effective branding strategies, identify opportunities for brand growth, and help you overcome challenges that have been holding the brand back. Lisa works flexibly with entrepreneurs in a wide range of sectors either as consultant or via a series of mentoring sessions.
Personal and business branding are very much entwined now. People want to know about the person behind the business. We help you look at how you are coming across on your LinkedIn profile, your about page, every touchpoint you have. How to get speaking gigs and PR.
Our sister company Thriving Brand, empowers individuals to craft compelling personal brands, fostering authentic audience connections that drive meaningful conversations, sales, and business growth. Choose from personalised 1-to-1 mentoring, dynamic online groups, or self-paced courses for your personal branding journey. Lisa mentors and guides you to build a personal and business brand that get you remembered not just noticed.